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Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic. Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start. 'The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights' Arianna Huffington, president and editor in chief, Huffington Post 'A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company' Michael Moritz, Sequoia Capita Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special adviser to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment.

Auf das neue Schuljahr aber freut sich Harry sehr. Doch wie sollte es anders sein - auch dieses verläuft nicht ohne Zwischenfälle. Erst verpasst er mit seinem Freund Ron den Zug nach Hogwarts, dann läuft beim ersten Quidditch-Spiel alles schief und schließlich taucht etwas unheimliches im Schloss auf, für das sogar der weise Dumbledore keine Erklärung hat. Clairvoyant Cassie Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything free pdf Palmer has inherited new magical powers - including the ability to travel through time. But it's a whole lot of responsibility she'd rather not have. Now she's the most popular girl in town, as an assortment of vamps, fey, and mages try to convince, force, or seduce her - and her magic - over to their side. But one particular master vampire didn't ask what Cassie wanted before putting a claim on her. He had a spell cast that binds her to him, and now she doesn't know if what she feels for him is real or imagined...

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Author: Guy Kawasaki
Number of Pages: 336 pages
Published Date: 03 May 2015
Publisher: Penguin Books Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780241187265
Download Link: Click Here
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